To Stage or Not to Stage?

Feng_shui_in_sufragerieREALTORS® believe that buyers most often offer a 1 to 5 percent increase on the value of a staged home (37 percent representing sellers and 32 percent representing buyers). Additionally, 22 percent of REALTORS® representing sellers and 16 percent of Realtors® representing buyers says the increase is closer to 6 to 10 percent.

NAR’s first-ever staging report found that 49 percent of surveyed REALTORS® who work with buyers believe staging “usually” has an effect on the buyer’s view of the home; 47 percent believe it “sometimes” has an impact; and only 4 percent says it has “no impact.”

REALTORS® on the buyer side believe that staging makes an impact in several ways:

  • 81 percent says staging helps buyers visualize the property as a future home
  • 46 percent says it makes prospective buyers more willing to walk through a home they saw online
  • 45 percent says a home decorated to a buyer’s tastes positively impacts its value
  • 10 percent, however, says a home decorated against a buyer’s tastes could negatively impact the home’s value
  • On the seller side, a majority of Realtors® use staging as a tool at least sometime:
  • 34 percent say they stage all homes
  • 13 percent tend to stage only homes that are difficult to sell
  • 4 percent only stage higher-priced homes.

The report also reveals that the median cost spent on staging a home is $675. Sixty-two percent of REALTORS® representing sellers say they offer home staging as a service to sellers, while 39 percent say the seller pays before listing the home.

REALTORS® representing both buyers and sellers agreed on two major points covered in the report – which rooms should be staged, and the change in dollar value a buyer is willing to offer for a staged home compared to a similar not-staged home.

REALTORS® ranked the living room as the No. 1 room to stage, followed by a kitchen. Rounding out the top five rooms were the master bedroom, dining room and the bathroom.